Search engine optimization – commonly abbreviated to SEO – is the process whereby a web site, or more specifically a web page or document, is Minneapolis SEO constructed or amended in such a way as to improve its placement in the search engine results pages or SERPs. SEO should not be seen as an end in itself. It is a function that should be undertaken to improve the overall commercial performance of a web site.
Good SEO will ensure that a page appears higher in the search Engine results for a range of relevant, specific and valuable search terms or queries. The simple objective of SEO is to generate more valuable web site traffic. The achievement of a higher ranking against relevant search terms has commercial value for a web site because it will attract more traffic than a lower ranking. In an increasingly crowded online environment, SEO is therefore a crucial online marketing discipline.
The role of SEO is to legitimately influence the process of improving rankings. There are few genuine guarantees of a top placement, particularly for highly competitive search terms. Good SEO will improve a web site’s ranking across a range of selected terms. However, any process whereby a search engine is illicitly manipulated in order to guarantee a high placement is referred to as spamming. The successful execution of a search engine optimization project requires skills in the areas of analysis, research, planning, copy writing and communication. A comprehensive search engine optimization project is divided into four interrelated phases.
The research and planning activities undertaken before an existing or new site or page is actually touched or built.
1.Understanding your organization’s online business strategy
2. Researching your market category, customers and competitors
3. Keyword research and selection
The activities directly involved in the content and design of web pages.
1.Writing the title, description and keyword meta tags
2.Writing content – Body copy, titles, image tags, outbound links that reflect and enhance keywords.
3.Building internal links – Helping the search engines local SEO navigate the site
4.Site design and construction – Ensuring the web page utilizes design and code that can be properly crawled and indexed by the search engines.
Building a portfolio of quality inbound links to your web site.
Post site activities
Analyzing and responding to site traffic and user feedback once a web site has been optimized. Effective SEO is a continuous activity.